Logo TV is an American digital cable-television channel owned by Viacom's Music and Logo Group division. Launched in June 2005, it is the first advertiser-supported commercial television channel in the United States geared towards the lesbian, gay, bisexual, and transgender (LGBT) community.

The channel struck carriage deals prior to its launch date with DirecTV, Charter Communications, Adelphia, Cablevision, Time Warner Cable of New York City, and RCN. A deal with Comcast[1] was reached after the launch date. Dish Network has added the channel as an option for their HDTV package. Logo has partnered with CBS News to provide news briefs and has developed a relationship with LPI Media, publisher of The Advocate, Out, and The Out Traveler magazines. Logo replaced VH1 Mega Hits in some markets when it was launched. On December 11, 2006, MTV Networks and Time Warner Cable announced an agreement to expand its distribution of Logo to additional markets.[2] Logo became available on the Dish Network in May 2009.

Logo was available in an estimated 41 million homes as of September 2010 and is in the 25 largest media markets in the United States.[3]

The channel was founded by former MTV Executive Matt Farber. Its first President, Brian Graden, was named by Out Magazine as the 10th most powerful gay person in America in 2007.[4]

Day-to-day operations are handled by Lisa Sherman, who is Executive Vice President and General Manager. Prior to coming to Logo, Sherman was Senior Vice President and Group Account Director of the New York office of the Hill Holliday advertising agency.[3]


A LGBT-themed channel named "Logo" led some viewers to think the "l" and the "g" referenced "lesbian" and "gay", but according to company executives, the name does not represent anything, nor is it an acronym.[5] The channel's website says:

We chose to name the channel "Logo" because we wanted a name that people could make their own and give it personal meaning. For us, the word logo is about identity, about being comfortable in your own skin. It's about being who you are.[6]


Main article: List of television programs broadcast by Logo

Logo's programming was initially a blend of movies with gay themes,[reality television, travel programming, dating/romance shows, documentaries, music videos, stand-up comedy, news, and syndicated programs with gay characters or gay interest/fan bases. According to its website, "We're kind of big on fierce stuff, and that can mean a lot of things. Fiercely original programming to us means that in a perfect world everyone would be this interesting."[7] Some content originated from other Viacom properties including Comedy Central, MTV and VH1. In April 2011, Logo acquired the rights to air British comedy series, Absolutely Fabulous and co-produced the show's three 2011/12 Revival Specials with the BBC and BBC America.[8]

On February 21, 2012, Logo announced that it was shifting its programming strategy. Citing research that indicated that LGBT people were becoming increasingly less likely to prioritize highlighting their sexual orientation or identity, the channel entered into partnerships to produce programs that focused less on LGBT-specific interests and more on general cultural and lifestyle subjects.[9]

Multiplatform content and acquisitions


Logo publishes a collection of web sites, all of which it describes as being a part of LOGOonline, the umbrella name for these sites.

Logo's first web site,, launched shortly before the channel in June 2005. In 2006, Logo acquired three LGBT websites: (a site featuring news relevant to the LGBT community), (a site featuring news and commentary on bisexual and lesbian women in media and entertainment), and (a site featuring news and commentary on bisexual and gay men in media and entertainment). In 2007, Logo acquired (a social networking site primarily targeted to LGBT people of color) for a reported $4.8 million, although the exact amount is unknown.

On March 22, 2006, Logo launched its second site, (a blog on pop culture news and trends). On May 29, 2007, Logo launched (a site for fans of the series Rick & Steve). On August 2, 2007, Logo launched (a site offering Logo's coverage of the 2008 U.S. Presidential election). On November 5, 2008, Logo launched the second phase of its site re-design. In summer 2009, Logo moved its flagship site to the domain name. On October 27, 2011 a redesigned was relaunched with a broader culture-and-style focus.


As of March 2007, Logo is available on wireless platforms on Verizon Wireless, Sprint, and Helio. (Helio has since been absorbed into Virgin Mobile)


As of September 2006, Logo has programming content available for download on iTunes, Amazon Unbox, and AOL Video. In December 2006 Logo began offering content for download on Wal-Mart's service. In February 2007, Logo also started publishing shows for download with BitTorrent [3]. In June 2007 and November 2008, Logo programming became available for download on Xbox LIVE and Zune Marketplace, respectively.

Video On Demand

As of September 2006, Logo features select programming content on the Video On Demand platform on Comcast, Cox, Time Warner Cable, and Verizon cable providers. Logo programming has been available on the Roost service since the time of its official launch.


In early 2007, Puccini for Beginners became the first film released in theaters in conjunction with Logo. Their second film was released in 2008, the film version of the Noah's Arc television series entitled Noah's Arc: Jumping the Broom.


  • Noah's Arc season one (released August 6, 2006)
  • Noah's Arc season two (released June 12, 2007)
  • Rick & Steve season one (released August 28, 2007)
  • The Big Gay Sketch Show seasons one and two (released April 29, 2008)
  • Exes & Ohs season one (released May 20, 2008)
  • Noah's Arc: Jumping the Broom (released February 3, 2009)
  • Out at the Wedding (released February 17, 2009)
  • Rick & Steve season two (released March 3, 2009)


Logo offered several audio and video podcasts through the podcast section of the iTunes Store. At launch the offering included audio and video podcasts for CBS News on Logo, Jason Bellini's Here & Now, Talking to Manatees, She Said What?, and Wisecrack. On July 28, 2007, Logo launched a new audio podcast titled Oh God I'm Gay, which addresses spiritual issues for LGBT people. As of January 2011 archives of some of Logo's podcasts remain on the iTunes Store but none have been updated since 2009.


  1. [1].
  2. [2]
  3. 3.0 3.1 Lisa Sherman Named Executive Vice President, General Manager, Logo - Press Release - February 5, 2008 -
  4. Oxfield, Jesse; Idov, Michael (March 4, 2007). "'Out' Ranks the Top 50 Gays; Anderson Is No. 2". New York (magazine). Retrieved June 28, 2007.
  5. You must specify title = and url = when using {{cite web}}.MTV To Launch Gay Lesbian Cable Network. Exoticize My Fist (defunct). Archived from [{{{url}}} the original] on March 16, 2008. Retrieved on April 8, 2008.
  6. Frequently Asked Questions ( Retrieved on April 8, 2008.
  7. You must specify title = and url = when using {{cite web}}.Logo TV Frequently Asked Questions. Archived from [{{{url}}} the original] on November 9, 2011. Retrieved on November 9, 2011.
  8. You must specify title = and url = when using {{cite web}}.HitFix. Archived from [{{{url}}} the original] on March 24, 2011. Retrieved on March 24, 2011.
  9. Ayers, Dennis (2012-02-21). Logo's Programming Shift and the Future of AfterElton. Retrieved on 2012-11-08.

External links

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